Remember when the best search engine was Altavista? Remember how frustrating it was to look for something on the Net? Search results would be mostly unrelated to what you where looking for, sometime adding a search term helped, but, even if Altavista had found what you were looking for, it would be buried under tens or hundreds of other results.
When Google came out, about 15 years ago, search changed instantly. Most results were relevant, and right there, at the top!